Oogie Games

The Oogie Games app is a fun an engaging way to increase foot traffic and sales to the local retails stores. To accomplish the best user experience complex integrations were used to “plug” a custom game into a business application.
Oogie Games Overview
Oogie Games Logo

Client

A video game refurbisher and reseller.

Our client was a localized video game retailer that had a very unique style and commitment to the community they are in. They strive to bring not only nostalgia back by refurbishing old video games but to also host video game experiences to the local community.

Problem

How to keep customers both engaged and coming into retail locations.

In the age of the smart phone and other portable devices more and more people are looking to purchase online rather than venture out into retail stores. Our client was looking for a way to not only keep customers engaged but also incentivize them to come back into retail locations.

Task

Analyze customers and develop a solution

They needed a way to keep foot traffic and sales moving. To do this we investigated the client’s brand and what solution would work for the culture they represent.

We had to:

  • Understand how their customers think

  • Incentivize and bolster brand engagement

  • Design a new engagement process that can integrate into their current business workflows

Solution

A mobile entertainment platform that encourages engagement and store foot traffic.

Customers of the store love games and they identify with the client’s brand through games. This led to the development of an entertainment platform where the client could offer rewards/coupons for playing a mobile game. Users could then redeem the coupons in-store at the register at the time of purchase.

An Admin Portal was developed so the company operations could create and plan reward campaigns.

This solution included:

  • Coupon rewards/redeem system

  • Digital user wallet to store coupons

  • Custom branded mobile game plugin

  • Native mobile app for displaying store info and redeeming coupons

  • Easy to use Admin Portal

  • Push notification newsletter

Results

We achieved a fully integrated entertainment platform that can be transparently added to the client’s current business processes. Users are able to benefit from the engagement and can also receive news through push notifications.

Share This Post

Want to work together?

Thanks for taking an interest in our work. Let us help you on your new or existing idea.